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Our readers often ask a question to us more than any other question. The question is - “How can I, as a freelancer, find more work and generate new client leads?”
So here we would try to answer this question. This is quite a big list of ideas to help you find more freelance work.
Here are your 101 ideas:
Ask your family and friends to spread the word about your business, products and services
You might be having hundreds of friends in your e-mail’s address book. Send out an e-mail to each of the people and let them know what you’re doing and what you can offer to them
Ask for referrals from your satisfied clients
You can also offer free consultations to new referrals
You can offer a referral fee.
Love your client because your clients only give you business and money you need. Contact your past and present clients whenever you have a new service to offer.
Let your clients know what you’re doing and the new things happening in your business. Let them know about any new skill you have acquired or any new service you are offering.
You can always start a newsletter for your past and present clients as well as for new referrals.
Your e-mail signature can help you to spread the news every time you send out a mail. Send promotions and advertisements for services with your invoices
You can ask your clients to place a credit on your work in web, video or print
You can also create a calendar for your clients. A calendar in their office and desk will constantly remind them about your services.
You can create a poster for your client to act as a reminder for your services.
You should always attend industry events - meetings, conferences, association, seminars etc.
Also visit the events in your client’s industry
Sponsor a client event
Get involved with your local Chamber of Commerce
Socialize with prospective buyers
Always keep your business card handy
Help some charities which have industry links
Join local social groups such as church, school, university etc.
If there is an industry organization, do join it and get yourself listed
Contact people you used to work with
You can ask people you used to work with to send you work
Host a seminar for a local business group
Keep a speech ready for any occasion that may arrive suddenly
Take part in online forums. Here you can use the signature line which may include link to your website or blog
Comment on blogs to draw people back to your freelance site
Promote Yourself
You can get car signage of your website
Print your URL in t-shirts
Try local ads
Advertise in your local newspapers
Try location based Google AdWords
Advertise in a niche magazine
Advertise in a trade publication
Get listed in business directories
Get listed in Yellow Pages
Find out the sites your clients are visiting and buy advertising there
Advertise your services in online directories
Take part in trade shows
Use the different holidays every year. Send a greeting card to your clients
You can offer a free first consultation service which will help you to promote your services
Create a campaign that helps you stand out
Offer something for free
Advertise in industry newsletters
Offer products for free with your name on it at industry events
Get your article published in an industry publication
Pitch a story to a blog
Publish your article in a resource website
Speak at industry events
Speak at networking events
Start a blog and publicize it
Submit tutorials or how-to’s to websites
Get on the radio
Offer a free eBook or Report for your target market and promote it online
Take part in competitions and try to win awards
Use the media
Whenever you can, issue a press release related to service
Try to get it into a local newspaper or magazine
Create the contest and offer a lucrative prize
Pull a publicity friendly stunt (think Richard Branson)
Always visit online job boards
Check out Craigslist for your city
Also check offline job boards
Get your ads about your services on boards in your local area or community
Research and find out how your services and products can help a business and then cold call the business with your pitch
Use a e-mail campaign
Send promo postcards to potential clients
Send free items such as calendars, note pads , posters to potential clients
Help leads find you
Use SEO (Search Engine optimization) to get Google (and other search engine) traffic
Start a blog to connect to your potential leads
Have a follow up conversation with all potential leads
Get yourself listed in Make sure you’re listed in the Yellow Pages and White Pages business section
Contact potential businesses that can refer clients to you. Offer them a commission for referrals.
Build relationships with larger agencies that can refer their run-off work
Create a business relationship with freelancers that will refer your service in return for you referring your clients to them
Develop a local business directory and know other business owners
Cross promote with other businesses
Contact local stores and place your brochures and cards
These ideas are tailored to specific industries
Contact ad, design and web design agencies and cross promote
Submit articles to article directories
Create a blog and list your articles
Creative mailer with great ad headlines and free photos available online (use iStockPhoto)
Get your articles promoted in Digg, StumbleUpon and other social media sites
Pitch your article ideas to editors of both online and offline magazines
Write a book and publish it with lulu.com
Create a gallery of your work
Submit your designs to design compilation books and magazines
Get your portfolio on a site like Coroflot
Sbmit your designs to design galleries like CSSMania.com
Submit a great portfolio to design portals like DesignIsKinky.com
Start a design portal or blog
Show clients samples
Pitch your self as a developer to web designing and Internet marketing agencies
Create a small web app like ta-da list or jobpile and get recognition
Help people with their technical problems on forums and use a signature that talks about your freelance coding services
Participant in programming contests like RailsDay
Contribute to open source efforts and earn recognition
Create an interesting comic strip blog - e.g. gapingvoid.com
Make characters and create merchandise based on them - figurines, badges, tshirts etc
participate in competitions to take your illustrations to popular places like snowboards, posters
Create an awesome animation that wins you name
Do stock illustrations for a site like istockphoto
Contact gift card publishers with your illustrations
Offer to create cartoon strips for big blogs (k10k)
Do illustration work for magazines (computerarts.co.uk)
Create a promo Reel of animations or illustrations and promote it
Create a portfolio in freelancing sites
Create a portfolio in photography websites
Photograph an event or series and pitch it to a newspaper or magazine
Get work into a gallery and run an exhibition
Get an Agent
Submit photographs to stock agencies
Whenever you do something new show it to your old contacts
Contribute to industry magazines and get free publicity and portfolio
Start an online photojournal
Susanta Kumar Pradhan
December 9th, 2009 at 10:37 am
I am interested to make my own business from home so i want to start my web development business.Kindly help me to develop in this field.