Marketing Category

The company
Rose Associates is an 80-year-old real estate marketing and management company. It is based in New York City. The company has 200 employees. It manages about 20,000 luxury apartment units.
The idea
Bob Scaglion, Rose’s senior managing director of residential marketing, had the idea. The company generates lead for their business using Twitter. It uses Twitter’s [...]

The company
Woot is a $164 million online retailer based in Carrollton, Texas. It runs 6 online shops selling deeply discounted products.  Each Woot shop sells only one product at a time, for one day only. The products may be anything -a cheap GPS device or a case of wine.
The idea
Woot is one of the first [...]

Local Internet Marketing

In: Marketing

Today, online marketing is very important for any business. Online business means more customers for businesses. Enterprises which are not using online marketing are losing a big chunk of customers to competitors. Today people use search engines to find about a business. This is also true for a local business. About 84% of searches are [...]

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