Powered by Max Banner Ads 

COMPANY: Edible Arrangements
FOUNDER: Tariq Farid, 40
LOCATION: Wallingford, Connecticut
2008 REVENUE: $19.4 million
EMPLOYEES: 66
START-UP YEAR: 1999
START-UP COSTS: $100,000
BREAKEVEN: Within six months, on sales of $80,000
BIGEST EXPENSES: Travel and assisting franchisees with their store openings
QUALIFICATIONS: Experience in the floral and software industries
LEGAL: Strict health department regulations and regional building permits

Company Type: Private
Executives: Tariq Farid, Founder and CEO,  Kamran Farid, COO, Kristy Ferguson, Director, Marketing
Industries: Floral & Gifts Retail
Top Competitors: Dean & DeLucaHarry and DavidProvide Commerce

Don’t eat the daisies! Probably you can. Next time, you see some flower arrangements, you might be able to eat ‘em all.

Edible Arrangements have made it possible to eat the flowers bouquets on display. It creates flower bouquets with fruits. You will find shapes cut out of Pineapple, added melon balls and also strawberries, grapes, and apple wedges on skewers. If you like smoothies and fruit salads, then you will also find them.

“Edible Arrangements” offers a fresh fruit bouquet for any special occasion- be it birthdays, congratulatory events, business events, anniversaries or even client gifts. Fresh and premium fruits are used in the arrangements. Customers can buy these arrangements by visiting the stores, ordering online or via phone.

Edible Arrangements already has more than 800 franchised locations (and 940 stores worldwide) in the last 10 years. Their franchises are seen in the US, Canada, the UK, and the Middle East. The size of the system gives it a high brand awareness.

Edible Arrangements was started in 1999 by CEO Tariq Farid. Before starting the business, he was doing software consulting for a similar business. This shows how keeping an open eye and looking for business opportunities help entrepreneurs to find out the right business for themselves.

Recent Changes

In 2009, Edible Arrangements launched “Frutation,” which was a new concept under which it sells grab-and-go smoothies, juices, salads, and other fresh-fruit products. It also introduced a new multi-unit development strategy. Edible Arrangements will soon expand more into the U.K.

Franchise

Its business model ensures business growth with the help of franchise development. In October 2009, Edible Arrangements struck a deal with Direct Capital to help finance franchises. Edible Arrangements participates in the IFA’s VetFran program and is on the SBA’s Franchise Registry.

Honours

The founder and CEO, Tariq Farid, is the Metro New York winner of the Ernst & Young Entrepreneur of the Year award.

Ranked 49th in Entrepreneur 29th Annual Franchise 500 Magazine

Ranked 305 on the Inc. 500 Fastest Growing Private Companies in Amercia

Check these

Post Footer automatically generated by Add Post Footer Plugin for wordpress.