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Would you like to be a top Internet marketer in 2009? IF the answer is yes then do you know what it takes to be a top Internet Marketer? Recently I saw the list of the most influential online marketers of 2008. If you carefully look at the list, you will find out that the list is actually a popularity list and include names which are popular. The list has names of marketers who have strong personal brands. It does not matter how much money they’re making. The ranking is more dependent on how well they’re known by the masses.

Actual credentials and earning do not determine the ranking in the list. Some people are ranking better because they are more connected than others. (I think actual earnings and credentials should be of more value while determining the most influential or successful Internet marketers). These marketers rank better because they know how to market themselves and they have a higher perceived value.

Now let’s see how you can be a top 100 Internet marketer in 2009? It’s for sure that you will need success in selling, building exposure, and making money but there is one more important aspect – building a strong personal brand for yourself and then make sure people believe that you are more valuable than what you actually are.

You will need a strong positive image in the eyes of the people you want to influence. Following are the 7 strategies that will help you to build your brand and reputation

1. Get the right credentials first

First of all you will need right credentials. With just a few subscribers, you cannot become a top Internet marketer. For that you will need to have successful past Internet Marketing campaigns. If you do not have a past successful marketing campaign, then you will not be able to become one of the top 100 online marketers any time soon.

Like when you apply for a course in any prestigious university or technical colleges you need to have a standard qualification to apply for it. Only if you have the qualification, you can apply for the course. Likewise, you need to have a standard qualification before you can try to be the top Internet marketing.

2. Find a specialty and stick to it – be known for something

It is always better to be expert at something rather than trying everything. It is easier to be known as expert in one field. For example, you know Seth Godin when we talk about Blogging, Aaron Wall for SEO, Michael Arrington for tech and so on. They are known for a niche or a particular field. They are not jack-of-all-trades but are specialist in one particular field.

While you try to become an expert why not tell the world your personal story because people love to hear personal stories about how you have done it.

3. Be confident – fake it ’til you make it

This advice is not from me but from people who are already in the top Internet marketers list. You need to fake it till you make it. Do you think people will follow the guidance and advice of a newbie? They won’t. But if you can portray yourself as an expert, then people will flock to your site or blog to know amore about your guidance. People will think of you as an authoritarian and will help you build your personal brand.

You should exude confidence in everything you do. A good impression is very much necessary for your online business. Read an excellent article by Rebecca Kelley about how you can fake it and make it.

4. Associate with successful people

This is helpful in many ways- people begin to know you and see your name around, you learn lot many things from the experts, and people believe you because they see you with successful people. You can learn the business secret from them and apply them in your own business. Have you heard of Neil Patel? Read more on why Neil is successful, and you are not.

5. Help people out – make friends and build relationships

Making friendship and building relationship has its own benefits. You need help in different aspects of your online business and people can help you here. If you have a good relationship with someone, then he/she will help you when you need.

One easy way to become friends is to help others. When you help others, you become friends easily and early.

6. Think and act like the person you want to be

Psychology has a great role to play in your success. If your psychology is right, then you will definitely become successful. When you think and act like a person you want to be, you become that person. So act and think like a successful person and you too become successful .For becoming one of the top 100 internet marketers, you need to read good books. Start reading leadership books. You can start with Dale Carnegie‘s books or Napoleon Hill books. Try out Think and Grow Rich by Napoleon Hill (free on the public domain). You need to start thinking like a top marketer if you want to be one. Slowly your mindset will change to that of a top marketer and you will win.

7. Put yourself everywhere

This is again marketing and promotion. Even if you are an expert in your niche but if nobody knows you then there is no use of it. You need to market yourself, put yourself everywhere, so that people know you. You need to build exposure. How do you do that?

1. Build a Wikipedia page for yourself

2. Take active part on social media sites and forums. While doing that, use a profile name and avatar that is same everywhere.

3. If possible speak at conferences

4. Create your video and post them on YouTube

5. Put pictures in Flickr

6. Write frequently on your blog

7. Spread a few press releases.

Let more people see you and remember you.

Do you think you are worthy of becoming a Top Internet Marketer in 2009? If yes, then start working towards it now.

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Ok, let’s continue from the last two discussions about membership sites. For creating a membership site with content, you will need content for it. What about the content you want to use? Many of the work from home businessmen believe that you need to create all the content yourself? Is it true that you will have to create all the content? Is it good for you?

Now here lies the problem. There is a myth that creating content is very hard and it takes lots of time. So you fear that a membership site will eat up all your free time. But the reality may be totally opposite. However, for few people who do not know how to do it, the myth may appear true. But for intelligent people like you it may not at all be hard.

Content creation

• Content creation may not take lots of your time. How?
• You can get already created content
• You can speed up the process of content creation
• You can outsource content creation and so can save your time. You just need to go through it and manage it
• You do not have to be an expert to create content

Content creation can be easy because you do not have to be an expert in any niche to create content for it. You can simple get an expert to write it for you. There are hundreds of such experts available with great content and they would love to share that content with you. We will talk about how to get the content from such experts.

Some examples of easy and fast content creation

You will find many membership sites which will only provide interviews with other Internet Marketers. You get only one interview every month. How much time dos it take to create an interview? How much time dos it take to create an interview? An interview will take one hour at most. Then you need to edit it and finalize it and then upload to your site. Maximum 3-4 hours! So, this is the amount work some membership sites do every month. Three to four hours every month. Simple?

This shows how simple it can be. A membership site does not mean that you need to have a big , great site with reports, software, forums, discussion etc. You ca create simple membership sites which will earn you a good income. You can create millions of sites. There is plenty of good and premium quality content available. We will help you to find out the content you need.

Now let’s see how you can work less, work smart and earn lots of money-

First let me tell you that you can create content yourself. But for that you need to be an expert at that niche. You already may be an expert. Then there is no problem. But suppose you are not an expert, then it will hard for you. So, let’s keep aside the idea of creating content yourself.  

The money is in marketing content not in creation. Most of the authors do not have this marketing idea. So we can use a model here -”Content Publish Model.”

Content Publish Model

Use the Content Publish Model to market content.

1. You can hire an expert to write the content for you

2. You can partner with an expert to create content for you or you can sell the content he has created.

While choosing an expert or partner make sure he has lots of experience and expertise in the field. Talented and proven experts will help you do it easily. You can hire such experts for dirt cheap. If you partner with them, then you can give them a share of the sales. It is up to you to decide the type of association you want.

Content Publish Model – Republishing Existing Content

You know there are millions of existing content which you can republish without any expense. There are free content which are republishable. We will discuss it in details in another post. Just look around and you will find millions of such free content which you will be able to republish.

One more point- You can publish your own content. If you create content then you can publish your own content. Now here even though you publish your own content, but you will need to have the mindset of a publisher and not an author. If you have a publisher mindset, then you will be able to see what your content worth is.

As a publisher (whether it’s your own content of someone else’s) you will have the focus on marketing the content which is more important because without marketing even good content has no value. Have you heard of SEO Book by Aaron Wall, one of the best and most popular books on SEO? The book is good but the marketing is even better. There may be hundreds of such books, but no one is able to market it like Aaron. Content will not have any real value unless it is marketed well.

Content Publish Model is replicable

The best thing about Content Publish Model is that you can replicate it. Once you succeed with it in any niche, you can replicate it in other niche. You can use it in unlimited niche markets. You do not have to be an expert at anything, you do not have to learn anything reading through books, notes, reports and understand any new niche. You can simply find experts in any niche and start marketing their stuff and thereby earn money from your efforts. This is a quick way to start a membership site business for you. Content Publish Model offers you the opportunity to start your own membership sites even though you do not have your own content.

Types of Content for Your Membership Sites

There are different types of content that you can provide with your membership sites. You need to add value to your site to get people to buy it. Here we list out some of the content models that are offered by different membership sites-

1. Single type of content like articles, audios or videos

2. A bunch of stuff together for the members

But remember that whatever you chose, you need to offer something that has got real value.

Your content should be in a format which is helpful to the members. Your members need something that they can use. If they are not able to implement the ides, then they will surely leave your site for something different and usable. If members try to use your ides and get frustrated, then they will leave you. So, it is very important to offer content which the members need.

Simple content that is simplest to create has the highest value to your members.

So, instead of offering them a huge bunch of content, break your content into small groups, provide checklist if possible. Make sure your course or content has actionable points and members are able to see the actions they need to take to fulfill the content promise and their needs. Do not overload your members. Information overload is dangerous for your membership sites. Some of the useful elements of your content can be -

Checklists, spreadsheets, templates and lists.

These are easy to create, takes lesser time and they save many hours of your members. Members can clearly see the works to be done and they can also gain the happiness of completing small tasks.

So you need to provide QUALITY CONTENT in a SIMPLE FORMAT so as to get more members and retain them. Such content save time and time is money. Members will love your content which is useful, of good quality, actionable and which save them time. It will bring in more and more members and more and more money for you.

Want to know more? Want to know how you can create your own membership site using other people’s content? Want to discover how you can create your own automated niche membership sites using free content then continue reading.

If you liked the blog, then please fill the subscription form at top right side of the page. Get the posts in your mailbox.

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1) Link-Building

Difficulty: Medium
Cost: None

Links or better say backlinks are very important for you and your site. Many times, when there is high competition on search terms, then backlinks to your site determines your search engine ranking. Better search engine ranking is always needed because most of the visitors come from search engines. There are so many link building techniques and way. Find more about it.

2) Social Media

Difficulty: Medium
Cost: None

Social media is a very good source of traffic. Social media is very popular now and it has tremendous scope of bringing huge traffic to your site. But do it right to get the benefits. If your site is interesting and you get people to read it in the social media, then you can expect to find more visitors from there to your site.

Read Michelle McPhearson’s blog to know more about it.

Getting social media traffic may not always be so easy. If people like your site and content, then they will submit and discuss about it without you knowing about it.

3) Community Participation

Difficulty: Easy
Cost: None

Community participation means taking part in community discussions. These discussions may be in forums, groups, blogs and other such sites with community aspects attached to them. Community discussion helps you in many ways- it helps you create a presence, helps in establishing yourself as an authority in the community and gets your bran name popular. Such discussions get people to your site. The process is slow but with definite benefits. You will find your regular readers in such community space.

4) Article Marketing

Difficulty: Medium
Cost: None

I love this traffic generating technique. Being an expert author in ezinearticles and in other article directories I know this helps. One of my articles alone was viewed thousands of times and it sent me thousands of visitors. There are many article directories available today and they accept original articles. At the end of the articles, you get a space where you can put inks back to your sites. This is like a free advertising space. You can submit your articles for free and get the traffic for free.

5) SEO

Difficulty: Medium
Cost: None

SEO means optimizing your site for search engines. The more optimized it is, the better will be your search engine ranking. SEO (Search Engine Optimization) is a way to help your site rank better in search engines by tweaking the existing features and by using available community and other media. You need to know some technical things to become successful in SEO. You can learn it. Start with the SEO Book by Aaron Wall.

SEO For your home business- SEOBook

6) New Age New Media Publishing

Difficulty: Medium
Cost: None 

During the old time, only text was thought to be the content for any site. However, this has changed now. You have other options such as images, videos, audios to use in your websites. New media sites such YouTube, Flickr and other video, image and audio sites offer you chance to upload images, videos and audios which can get traffic to your site. By using it cleverly, you can get people to your site from such community new age media.

7) PPC & Third Party Advertising

Difficulty: Medium
Cost: Low – High

PPC (Pay Per Click) is a very popular method of getting people to your site. But it involves a cost. You need to pay for each click that is done on your ad. The budget and cost per click varies depending on the keyword you use. However be careful here because it can drain you off money everyday. There are third parties where you can advertise about your site. All these include costs of advertising.

Email Marketing

Difficulty: Hard
Cost: Low – Medium

Email marketing means contacting your readers and subscribers through email However, it does not mean buying emails and then spamming them with emails. You have to built email lists of the readers and subscribers and then sent them something of value. The list that you get from such list building efforts can pay really well all they are very much targeted traffic.

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Review of SEOBook by Aaron Wall

Search Engine Optimization Book by Aaron Wall (Aaron Wall’s SEO Book)

Name: SEOBook by Aaron Wall

URL: SEOBook.com

Purpose: Search Engine Optimization education

I just wanted to let our readers know about the SEOBook. The main reason behind it is to help them understand what SEO is how this book can help them optimize their websites for maximum use. As an online home businessman you need to know about SEO and implement it in your website. If you have a website or a blog, then it is a must for you. If you are home businessman who uses online space for getting leads for business and increasing income, then you need to have a website. When you have a website or a blog then SEO is very much important.

Two types of readers will benefit from it-

1. People who want to optimize their website or gain knowledge about SEO.

2. People who want to start their own SEO business

So if you are any of the two types of people, then read on.

Why this book?

There are lots many books on SEO are available. Some of them are available for $10. So, why SEOBook by Aaron? The answer is to save on time and money. Yes. When you try several books on SEO, not only you waste time but also waste money on several books.

SEO Book is a massive book with over 290 pages (that is when I read it). It took me 3 months to read the book. I am lying if I say that I have read each page of the book. I did skimming of the pages as I already had some idea about it and otherwise I would never have finished it. But if you are totally new to SEO, then I recommend that you read from start to finish.

About Aaron Wall

I read about Aaron from some blogs and then went to his blog SEOBook.com. His blogging style is interesting. I specially liked his idea of attaching a blog to an ebook and keeping it updated.

Aaron started in the navy and later landed in SEO and Search Engine Marketing. He likes SEO and search engine marketing and it is evident from his works. It is better to learn from people like Aaron so that we have an advantage over other competing blogs and sites. It’s easier to use the accumulated learning for our benefit. 

SEO Book and other SEO Courses

There are many good SEO products and software are available. Some of them offer free SEO books but most of them are used as a marketing materials to sell a particular SEO software. The materials they offer are inclined towards a particular view. Aaron’s SEOBook is different in this context. It offers reliable SEO education and does not sell any software.

Aaron’s name and SEOBook comes in the first positions in Google when you search for SEO and SEO Books which shows his expertise in the field.

SEOBook covers all the aspects of SEO and it is braod in nature. Due to the width of its coverage it cannot be termed as a simple book on SEO, rather it is a Search Engine Marketing Book.

Probably because ehe covers all the aspects of Seach Engine Optimization and Marketing, his book is so big. It teaches how to use all the aspects of search engines so as to get more visitors and do better in online business. Aaron’s SEOBook covers topics like choosing a domain name, copywriting, pay-per-click advertising, usability, hosting and even a history of the Web. This book will help anyone to understand the basics and learn from scratch.

I have bought it myself and have read it. I think this is the best investment by me till now in learning something related to my blogs.This not only saved my time but has also helped me to implement the SEO strategies starting from my blogs.

One Problem

Aaron tries to offer all the background information and details in his book.These backgrounds and the related information helps in getting the completed picture before you start using it.

It creates little difficulty for me. After buying this book, I had to go through lots of information to find out the information I needed. I have been active in the online space for quite a few years and so I already had the basic ideas about SEO. So I did not need all the information. If you already know about the book then you can skip the background information and use the advanced technique portion.

But you will find really good information about SEO and related topics including link building, constructing websites for SEO, buying links, evaluating link exchange partners, free links, site navigation, keywords, internal linking, title tags and generating content and so on. Each section is categorized in this book. Aaron provides a checklist at the end which makes it easier to find out what you are searching for.

Ideas

There are lots of ideas about how to get traffic to your site. You can pick a few ideas from it and then implement them and see the results. If you read the book you will have a huge “to do” list for the next few months. If you follow it then you will have to do lots of work.

SEO book is, as I said, good for small businesses and entrepreneurs. If you do not have small budget then do not worry. If you can get one man to do the SEO, then buy the SEO Book and let him follow the book and implement the techniques. It will create a in-house SEO expert for optimizing your internet business.

If you want to start SEO consultancy work, then can it help? Yes the book can help you to start your own SEO consultancy. He has a section in the book which describes how to get started in SEO consultancy home business.

Table Of Contents

Find a table of content below, which will help you to find what the book consist of. These are the major categories and each category has 5-15 sub categories or sub headings I

• How To Read This Book
• Why Search?
• Brief History Of The Web
• General Internet Topics
• Writing For Search Engines
• Directories and Communities
• Search Engines
• Link Building: AKA The Holy Grail
• Pay-Per-Click
• Monitoring Results
• The Social Web
• Hiring a Search Engine Optimizer
• Selling SEO Services
• Quick Start Checklist

Bonus Materials

Aaron also offers some really good bonuse materials with the SEOBook. The bonus includes collection of SEO Tools and a 111 page book of interviews with other SEO and Web experts. This is what I got. Now it may have changed as it’s already few months I got my book.

Recommendation 

I would recommend the SEOBook if you have time to read it. It is a detailed and comprehensive book and so will need some time to complete reading it. If you are looking for a comprehensive and conclusive solution to Search Engine Optimization, then you do not have to look further. Even if you are an experienced Internet Marketer, you will also benefit from it by doing some skim reading of the content of the book. So depending on your level, you can adjust the reading style. But the book is an unavoidable one if you are really serious about your sites’ and blogs’ success.

Read Aaron’s blog to find out more about the book. Read the blog find out the information about the book and when you are satisfied, then only buy it.

The money you will spend buying this book will help you to improve your sells and this will be a great investment for future success. Within a short time, with the improved sells you will cover up the cost by the extra one- two sales done by this book. You will also find yourself getting back to the book in your journey in the Internet Marketing and Business.

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