Tiger Time Lawn Care of Memphis

How would you feel if women wear bikinis and push lawn mowers in your lawn? Well, that’s not fantasy anymore, it’s real. Just call Tiger Time Lawn Care and you will see it for yourself.

This lawn care company is showing a little skin to boost its business. The women of Tiger Time Lawn Care mow customers’ lawns dressed in bikinis. The service (or the women in bikinis) attracts more attention .

“Oh yeah, they honk and yell. They can do everything you can imagine,” said employee Blair Beckman, 21.

Beckman said the extra attention is expected, but she looks on the bright side. “You get the attention but you also get a tan, which I need,” Beckman said.

Owner Lee Cathey thinks that the bikini service has made mowing the lawn a lot more interesting, although the fee is slightly higher.

“The yards definitely get more attention when there’s a bikini on the lawn,” Cathey said. Some customers sit in lawn chairs and have a beer while watching, he said.

The business model

The Hooters restaurant chain has found amazing success, mainly because of its savvy marketing strategy and delicious hot wings. In these restaurants hot girls in skimpy outfits serve food to the diners.

Lee Cathey wanted to try the Hooters business model to the world of lawn care with his company, Tiger Time Lawn Care. Tiger Time Lawn Care sends out girls in bikinis to clean up your lawn instead of a fat man with the machines.

Even thought the company is just few months old, but it is already seeing exponential growth. It costs a little extra cash, but the clientelle don’t seem to mind.

Tiger Time Lawn Care is a live proof that if you mix any business concept with hot girls and revealing clothing, you too can be a success.

Can this be an unique marketing strategy. Well, it seems it can be. If you own and operate your own business and are looking for a unique marketing angle, you can definitely try some chicks in bikinis?

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